Archive for September, 2012

Marketing is simple

Marketing is simple. The reason I say this is not only because it is true but also because I don’t want you to feel overwhelmed by what marketing is.  I know if you don’t know anything about marketing you might think well, yep, that’s easy…

My philosophy on marketing

Marketing is honest, truthful, authentic and genuine.  Otherwise it is not worth your time and effort. A marketing driven business places the customer at the centre of all that they do;  they understand their customer, their person, they exist because of that person. When you…