How do I stop discounting? How can I compete on something other than price? I’d be a very wealthy person if I could give you the answer to this in the current retail climate! But i have been asked this question a bit lately and…

This is actually a bit of a favourite topic of mine.  I think many businesses don’t really understand a how often their brand touches a customer, and how critical it is that their brand is represented consistently every time. So what on earth are customer…