Why do marketing people insist on coming up with these terms and acronym?! Seriously is it really necessary? First the SWOT and now the CSFs… Critical Success Factors sounds like a medical treatment plan – things cant be that serious surely 🙂 In fact CSFs,…
Archive for February, 2013
Are you listening?
Not just to me bang on about marketing & business! I mean are you actively listening? With all the energy it takes to give the person talking your utmost attention? Acknowledging that you have heard what they are saying in some way that makes them…
Why it’s so important to have a vision for your business
With a marketing background my default position when thinking about business is to understand what the vision is. Where do you want to be in 3-5 years time? What is your why? Where is your journey going to take you? I’m not talking about your…
Happy New Year! Marketing off to a flying start for 2013?
You spent the last couple of months of 2012 focusing on your business and marketing planning. You had it all sorted before you wrapped things up on Christmas Eve, and then went and spent a couple of weeks in the summer sun, or the winter…
