Defining your brand is not always easy.  To help people focus on this I sometimes encourage them to think about the brand as if it was a person. Really dive deep into how this brand makes you feel when you are with them. Do you…

This is synergy. I love this concept, and really want to talk to you about how important it is for your brand. Officially it is defined by the oxford dictionary as: “The interaction or cooperation of two or more organisations, substances, or other agents to…

I am now a qualified life coach and I am very proud of myself for doing this.  There I said it!  No, just kidding – it’s a little bit more meaningful that that. 🙂 The real question to ask though is what me being a life coach…