Mindset Mastery. Marketing Prowess. Mastermind Support.

Do you desperately want your business to be successful, but you’re feeling overwhelmed by the work involved?

Maybe you have some clients, or a good-enough customer base, but you know you’re capable of achieving more.

Maybe you’re following the tried and tested steps, but something’s holding you back or you feel stuck.

Perhaps you’re seeking support, but confused about what’s the best investment for you right now.

In a perfect world, you’d have:

✔ Someone marketing your business like a pro

✔ Someone kicking your inner saboteurs to the curb

✔ A whole team of cheerleaders pumping you up

(That’d be nice. Because there’s only one of you!)

Yes, it’d be amazing if you could hire your own business strategist, life coach AND very own Mastermind to support your dream business.

Imagine that?

Well, that’s exactly what I did.

I’m Kate McCormack. And while that perfect world may be out of your reach, when it comes to your business success, I believe I’ve created the next best thing.

Because the painfully obvious problem here is that, especially when you’re starting out, you may not be able to hire a marketing strategist, as well as a life coach, and invest in an exclusive Mastermind program – at the same time.

I totally get that.

Which is why I created the Amplify You Group Coaching Intensive. To help you get the best of both worlds (or in this case, all three!).

But before I tell you how it works — here’s what you need to know about me.

When I went out on my own as a Marketing Coach, I thought I knew what it took to build a strong business. I mean, here I was, a successful Senior Marketing Manager and Business Strategist with an MBA under my belt. I knew my stuff and had attained great results for major brands both in Australia and internationally.

Yet when I first started building my business, I encountered hurdles that I didn’t expect. I hadn’t realized the true power of my mindset when it came to getting out of my own way! Since I wasn’t prepared to settle for anything less than my full potential, I decided to invest in myself (significantly).

In that process I worked with amazing coaches such as Tara Gentile, Julie Parker and Kate Byrne (to name a few). And at the same time that I was establishing myself as a marketing coach, I became a qualified Life Coach. My business started to flourish as I made the connection between marketing prowess and mindset mastery. Working through my internal stuff, I realized the amazing power that comes through mastering the marketing stuff as well as the internal blocks that subconsciously hold us back.

As I helped my clients, I witnessed the huge shifts that came for them through working on their mindset AND their marketing plan. I also discovered the crucial factor of having a strong support group behind you. I’m an extrovert, so working alone (as you often do as a consultant) was a challenge, and that’s why I drew on the power of masterminding to accelerate my growth.

Bottom line? When it comes to your business success there are three powers at play. These powers that truly amplify you are:

Mindset Mastery. Marketing Prowess. Mastermind Support.

When these powers combine you become a triple-threat. You no longer compete with those around you. Instead you enter a league of your own awesomeness. And that’s exactly what you get with this intensive.

Introducing Amplify You. It’s a 3-month Online Group Coaching Intensive that gets you out there, out of your own way, and making a real difference. Specifically, during this business marketing intensive you will:

✔ Learn how to build a solid, sustainable marketing plan.

✔Learn the mindset strategies and techniques that help you break through hidden blocks and subconscious fears.

✔Access rich community support to increase your personal learning and amplify your brand.

Marketing. Mindset. Mastermind support.

3 worlds merge to make a world of difference to your business (and your life).

It includes:

✔Clarity Questionnaire

✔ Weekly group strategy sessions with MBA level Business Marketing Coach (that’s me!)

✔6 Marketing Lessons that show you exactly how to write your own marketing plan.

✔6 Mindset Lessons that will train your brain for business and personal success.

✔Practical, powerful action sheets that help you implement the knowledge for real results.

✔Access to a community of like-minded, passionate business owners who will support your growth.

✔ Private Facebook Group with personal feedback + support from me.

BONUSES INCLUDE THESE AMAZING CONTRIBUTORS:

✔ Kate Erlenbusch from Word Love by Kate is my go to copywriting guru.  She is frankly a magician with words there is no other way to describe it.  I thought I was actually OK at writing but she just takes things to the next level. In her own words “I write marketing copy + web content for entrepreneurs who do rather excellent things for people (and the planet). Plus I’m on a mission to save the world from soulless sales tactics and corporate gobbledygook.”  Amazingly Kate is going to share some of her best secrets on how you too can take people on a journey with your words.  Something that is just so important for anyone who has their own business.  This girl is the bomb!

✔ Vari Longmuir from Buttercup Ink is the most gorgeous graphic designer I know.  She designed my logo and I still absolutely love it!  When it comes to visual marketing & branding she is a serious expert.  There is no one I would trust more.  Her passion and drive in design and in helping other freelancers has led her to build her own very successful design and mentoring business.  We will be privileged enough to have Vari also share some of her favourite ideas with you.  This girl totally rocks!

✔ Jenny Hassam from Rhetoric Communications is a freakin’ killer PR gun!  FYI this is exactly what you need in your PR person.  You might have seen me on Sky News recently (or potentially just heard me banging on about it!) well she did this for me and more.  I love PR people, their energy and skill always amazes me.  The secrets, tips and words of advice Jenny will share will help you become your very own media magnet.  This girl, well she is just a star!

The next 3-month intensive will run later in the year or early next year – stay tuned for updates on this.

Here’s what we’ll cover week by week:

Week One // Amplify Your Magic

✔ Discover what marketing is (and what is isn’t!)

✔ Uncover what mindset really means?

✔ Learn how your mindset + marketing join forces for maximum success.

Week Two // Building Your Brand

✔ Discover what branding means and why it’s so important.

✔ Get clear on your awesome brand.

✔ Design your unique Brand Blueprint.

✔ Learn how to create an amazing customer experience.

Week Three // The Big Leap

✔ Discover how to take The Big Leap in your business (and life)

✔ Get clear on about what you really want (and need) from and through your business.

Week Four // Ideal Customer

✔ Understand who your Ideal Customer really is.

✔ Learn about demographics + psychographics.

✔ Build an Ideal Customer Story that helps you attract the right people.

Week five // Action Time

✔ During this week you are supported to take action. Group Accountability will help you follow through on what you most need to do to move your business forward, now.

Week Six // Overcoming Resistance

✔ Learn about resistance and how it shows up for you.

✔ Learn specific strategies to help you move through it, quickly.

Week Seven // Positioning

✔ We break down how to set clear objectives and create strategies.

✔ Learn how to position yourself using the Blue Ocean Strategy.

✔ Work through the 5 P’s: Product, Pricing, Promotion, People & Distribution.

✔ Discover how to package up your products or services the right way.

✔ Learn how to launch (like you really mean it).

Week Eight // Marketing Communications

✔ Visual Marketing & Branding

✔ The fine art of copywriting

✔ Communications Planning

Week Nine // Take Action

✔ We seize a second opportunity to implement our knowledge.

Week Ten // Public Relations & Online Marketing

✔ Discover how to get your word out with PR & online marketing – including social media!

Week Eleven // All Systems Go!

✔ Learn the art of planning, so that you plan better and worry less.

✔ Set up systems that serve your sustainable business.

✔ Get clear on the financial stuff.

✔ Bring it all together so you can rock your business.

Week Twelve // Be a Support Magnet & Wrap Up

✔ We wrap up the progress you’ve made over the last 3 months.

✔ Discover how to continue building your support network.

The next 3-month intensive will run later in the year or early next year – stay tuned for updates on this.

Your total investment for this pilot round of Amplify You is $1,000 (or 3 payments of $400). 

Strictly limited places. (Because this isn’t an e-course, remember! It’s a group coaching experience with individual attention.)

As the creator of this intensive, I believe wholeheartedly in the value offered here. It’s the combination of your passion with my expert knowledge + support that will get you kicking goals.

But don’t just take my word for it. Here’s what past clients have to say about working with me:

Amplify You is PERFECT for you, if:

• You already have a business, even if it is in the very early stages.
• You’re in the first 12 – 24 months of your business and you are ready to get serious about it.
• You’ve got a website and have worked with some clients or customers but you haven’t been able to do much more beyond that.
• You want to create a sustainable business that you can be serious about.
• You know your passion and you know what possibility lies ahead.
• You’re prepared to do the work.
• You can’t decide between joining a mastermind, working with a coach 1:1 or group coaching experience (because you want it all and can’t decide!).

And, because I’m not interested in making false promises, let’s be clear that Amplify You is not the best choice if:

• You’re still at the dreaming stage of business (no ABN or paying clients yet).
• You’re not clear on what business you’re in.
• You’re already kicking goals and ready to significantly up-level (my Premium 1:1 coaching may be a better option for you & you can read all about that right here).

Amplify You is not another e-course. It’s a group coaching experience, with 1:1 feedback, a killer community and loads of goodies.

Your total investment for this pilot round of Amplify You is $1,000 (or 3 payments of $400). 

If you are hesitating, think about this, what will your business (& your life) look like in a year if you don’t do this?

Is there a money-back guarantee?

I’m so passionate about how Amplify You can help you, that I’ve created a personal guarantee. You see, this intensive requires commitment from you. If you don’t take action, you’ll still get a lot out of it, but not the full benefit I believe you deserve. So if, after the first coaching call, you feel you are not ready for the program I will give you a 100% refund. Once we move into the second week, however, there is no going back. We are all in, and that includes you!

If you’re wondering if you’re ready to invest at this stage of your business, let me give you the honest truth: successful business people are always investing in themselves, in some way. This group coaching intensive is currently the most affordable way to work with me, so it’s the wisest choice if you are in the first 12 – 24 months of business.

If you want to get out of your own way, get yourself out their and get super-clear on your marketing strategy, this intensive is the way to go.

Your total investment for this pilot round of Amplify You is $1,000 (or 3 payments of $400).

I believe in AMPLIFY YOU and I’ve seen what it can do for your business (and life).

Ready to leap?

If you know you’ve got what it takes (and I know you do), then jump aboard and let’s get you out there! Let’s amplify you.

I’ve got your back,

Kate

p.s. At this stage I am not sure when the next round will be offered until, so don’t delay your dreams. If this feels right, say yes now.

Still got questions?

How is this different to any other eCourse?

This is not an eCourse, this is Group coaching with individual attention.

The only similarity is that the content will be delivered to you online, and that’s where it ends.

How much 1 on 1 connection will I really get from you?

This is a biggie and why I am so proud of what I have created here. You will get:

• For the first 5 people that sign up there is a 1 on 1 strategy session with me worth $400 – boom!
• 1 on 1 time in every group coaching call – every person has the chance to ask their own questions during the coaching calls.
• 1 on 1 time in the facebook group – once again I will be answering all your questions right here, so anything you need to know – just ask!
• 1 on 1 attention on the work that you submit – each week you will submit your work – yes homework! – and I will provide you feedback on what you have done

So, as you can see, you will get truck loads of individual attention!

Am I at the right stage in my business?

If you are someone who has the framework and beginning stages in place of your business this is right for you. If you have been in business for 12-24 months and are still in that stage of not gaining much momentum or really, let’s face it, making enough money to build a sustainable business this is right for you. Even if you don’t actually have your website up yet this can be right for you – just know that I wont be going through any of these aspects of starting a business in the content, however, I can support and guide you through beginning to build your business at these early stages.

How many people will be doing the course?

So, in the interest of complete transparency – you will learn pretty quickly that this is me all over – as this is my pilot round I have set myself a target of a minimum of 5 people and a maximum of 20. The reason for the minimum number is because I don’t feel I can fulfill my promise of offering “mastermind support from the group” if there is not at least 5 people in the group. If you decide you want to go ahead I won’t be asking for any money until I do reach that minimum target.

Going forward for future rounds the maximum number of participants I will be accepting will increase to 30 people (assuming this business model remains the same and I hope it will!).

Given this is a pilot round do you plan to increase the price going forward?

My intention at this stage is that from the very next round the price will increase by at least 50%. Again, being completely transparent, this is not a 100% given but this is absolutely my intention for this program because it is without question worth double the current $1,000 price point. I can say this with hand on my heart certainty because I have put so much time and thought into planning this and that includes months of research to be certain I am delivering something that will get you the best possible results.

You talk about ‘homework’ but what if I don’t have the time to do this?

Calling it like it is – if you don’t have time to do the work then this is not the right opportunity for you. Of course you can go back once our time together has finished and re-do anything you want to over and over again, but you will get the best possible results by doing the work during our time together and submitting it each week. This is one of the biggest differentiators to the plethora of eCourses you may have already paid for – complete accountability moving you into inspired action!

Is this designed for service providers or people who create products?

Both! The principles of marketing and the mindset are the same for business and brands regardless of what you are selling?

When will the coaching calls be held?

The coaching calls will be held on a weekday morning from 9.30 until needed – usually 1-2 hours. This will like by a Wednesday or Thursday morning and may vary at times due to certain events. You will get plenty of notice on the call schedule.

If for some reason you cannot attend the call one week you can submit your questions beforehand and I will still answer them for you.

A recording will be sent out each week of the call.

If I haven’t answered your question here please get in touch and ask me at kate@katemccormack.com.au

Some more awesome clients: