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Marketing is simple

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Marketing is simple.

The reason I say this is not only because it is true but also because I don’t want you to feel overwhelmed by what marketing is.  I know if you don’t know anything about marketing you might think well, yep, that’s easy for you to say! But just hear me out.

Yes, it has many facets or components, and they can all simultaneously be very important.  This can sometimes feel a bit complicated.  And it can be a time consuming process. But if you break things down in to bite size chunks, they are not difficult or complex.

Yes, there will be times when you have to make hard decisions, but I am a big believer in not overcomplicating things.  If you know who you are communicating with, what they need, what they want, what they desire, then your product or service should be all about satisfying those needs.

Know your customer intimately.  Understand them on many levels and then you can communicate with them in a meaningful way. Know your market, know your product, of course. But keep it simple when marketing to your customers.  Don’t over think things. Make decisions based mostly on knowledge of key drivers or triggers for your customer mixed with a little bit of intuition or gut feeling.  And as I have said before always be authentic when you are talking to them.

The main thing is to remain focused on why you are doing what you do, focus on your customer, and remain true to your brand values.  Once you start to lose focus on these things, your marketing efforts will become hard, and they will be confused.

The impact of your integrated marketing efforts is far greater when your approach is cohesive.  Where the sum of the parts is greater than the whole, where 1 + 1 = 3.

When people ask me about what industry my marketing background is in I always think its really not that relevant.  Of course there are intricacies of every industry that are important to learn about I would never deny this, but when it comes to marketing the principles don’t change.  Keeping things simple is the key for me.

Of course, the advantage of marketing people like me existing is that you don’t have to stress yourself too much about it.  Just find someone you trust to look after this for you.  By writing about this I wanted to reassure you that marketing doesn’t have to be a massive hurdle in your business.  You may want to learn all about it and get a really good handle on it yourself, and that’s good too. But if you don’t want to, and you prefer to delegate your marketing to an expert, just don’t let anyone tell you its really hard!

I hope this goes some way to relieving your marketing stress.

Thanks for taking the time to read this,

Kate 🙂

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