Or at least it should be.  Is your marketing, business, or brand, coming from the right place? Or are you just flogging off some crap you can’t get rid of to people who really don’t need it? I wonder what the retail landscape in Australia…

No one else can be you. I think this is one of the best things about being in business, especially small business – you, the person, are so important and relevant when you are thinking about what’s unique about your business. Defining something truly unique…