Marketing is Positive

Or at least it should be.  Is your marketing, business, or brand, coming from the right place? Or are you just flogging off some crap you can’t get rid of to people who really don’t need it?

I wonder what the retail landscape in Australia would look like if big brands put their ideal customers at the centre of their business. Or, if they were being driven by real passion or talent, or a genuine desire to make this world a better place.

Like so many awesome small businesses and entrepreneurs are.

With all that money, and all those resources, what would we see?

A world where we could get genuine value all year round, on whatever we needed? Where innovative, newness was flowing through in products and services at prices we could afford, not just for the elite?  Where philanthropy of the actual helping people kind, not the sponsorship and brand awareness kind, was rife and making peoples lives easier in some way every day?

I wish all these businesses were heart centred the way so many individuals are.  Sure they need to make money, that’s why they exist.  I get that, I’m the same!  But the power they have could have so much more purpose if they were driven from a better place.

I’m not sure how to sign this off – either “I guess I can keep dreaming” or “I know it will happen one day soon.”

Which would you choose?