Mindful Marketing & Soulprenuers

At the moment I am doing Mindful in May and loving it (you can read all about it here). I have been pretty good so far with my daily meditations and certainly reestablishing my connection to meditation and all its awesome benefits.

And last week I had the privilege of going to a great Earth Events event called Soulprenuers – wow!  I was drawn to the event because I have worked with 3 out 4 of the girls (Susana Frioni, Rachel McDonald & Denise Duffield Thomas) and also spent a lot of time with the fourth, Julie Parker.  All of whom I met through the wonderful world of Marie Forleo’s B-school.  How lucky am I to be surrounded by such amazing women?!

I almost didn’t go because I had had a very long day, I’d left the house before my kids were awake for a breakfast and I knew if I went I wouldn’t see them before they went to bed. But I did go because I felt like I’d be letting them down by not turning up (not that they were really going to notice!).  Well I am so grateful I pushed myself and went because I would have been letting myself down not them – the positive energy in the room was brilliant.  Now I know that’s easy to say and it gets said a lot, but there was so much authenticity, energy & love emanating from these gorgeous babes that I was totally inspired, again, by their stories of success.  And I bloody love the way these women talk about their success too; in the past I may not have appreciated this but now when I hear this coming from such a good place I am so open to it.

The girls spoke all about the importance of being authentic and how only this can result in the flow that creates success in your life.  Of course I love this because it is totally what I am about.  My new tagline is Be Genuine. Be Smart.  This is what I believe for all entrepreneurs and business owners, no matter what size that business is.  You may have seen my post wondering what it would be like if big business in Australia came from that beautiful heart-centred place? This I believe is all in the same thinking space, creating customer centric businesses that genuinely want to create a better place for people.  I don’t believe for one minute this can’t be the premise for big business as much as it can be for smaller business.

The combination of this and some other signs I have been shown in the past couple of weeks makes me think a lot about mindful marketing, and about heart centered business that comes from the right place inside you – whatever that is for you.

It’s not always easy to be mindful in your marketing; there are so many external pressure that frankly sometimes make tis feel impossible.  But I think, just as if you slip a day or two in your meditation, you can always come back to this place.

You may be thinking to yourself what on earth has mindful got to do with marketing Kate? Seriously.  If we look at mindfulness as described by Dr Russ Harris in his book The Happiness Trap it could shed some light on what I am thinking about:

“Consciously bringing awareness to your here-and-now experience, with openness, interest and receptiveness.”

Dr Harris then goes on to talk specifically about the benefits of mindfulness for therapists & coaches and I wholeheartedly believe that this applies to how I can help people I work with as their marketing coach:

The Benefits of Mindfulness for Therapists & Coaches

• Facilitates empathy, compassion, and unconditional positive regard.
• Allows you to stay focused and present, even when your client is not.
• Helps you stay grounded, centred and composed, even in the midst of clients’   emotional turmoil
• Enables a healthy attitude to therapeutic outcomes: neither complacent nor overly-attached.
• Helps you maintain direction and focus for therapy.
• Increases your skills at observing your clients’ responses.

(BTW I do realise Im not a therapist but sometimes I feel like one!)

Just a little food for thought for you and some insight into where I come from in my marketing.

Take care & thanks for reading lovely,

Kate xo