Just say Hi!
It’s not that hard is it? Marketing is all about building relationships with your customers and that usually starts with acknowledging their presence somehow. And if you can do it in person even better!
Around the corner form my house the 2 closest petrol stations and convenience stores are both 7-11’s. There is almost nothing in terms of what I need that set’s them apart – petrol / 7-11 stuff / my banks ATM.
Except this. Every time I walk into one of them whoever is behind the counter says “Hello, how are you?”. We have a little chat. I get my goods and before I leave they say “Have a good day”.
At the other one they don’t say hello, they barely even smile, they do respond when I attempt conversation with them but thats about the extent of it.
Which one do you think I will be going to from now on?
This is so simple to do and for those that don’t just say hello, such a big missed opportunity to build a genuine connection with their customer – there are many opportunities in each of your businesses to interact with your potential customers in some way – don’t miss them!
And if you find they don’t really happen naturally think about how you can create them.
