Stop. Collaborate. And listen.

 

Wherever you are in life think about how you can collaborate with someone to achieve greater things than you would otherwise be able to achieve on your own.

Lets talk about marketing specifically to show you what I mean. Whether you work in a big corporate with hundreds of marketing people responsible for a variety of things, or you are the sole marketing person in a smaller business, or even if you are a solo operator responsible for your own marketing. If you can open your mind up to the power of working with others as opposed to in a silo or on your own you are opening yourself up to greater success.

Some big organisations create a fight to death style culture when it comes to claiming your turf in the millions of dollars worth of media, where every last inch of space is going to have a direct impact on the bottom line.  Imagine if these people were encouraged to go through the process collaboratively from the beginning? Let’s sit around the table and focus on the overall long term objectives of the business first.  Then, lets look at how we can achieve those objectives in the most effective way.  Then, lets map out the media plan and make sure we capture the needs of each area, but remaining focused on the big picture.  Then these great minds that are becoming stifled would be allowed to contribute to the greater good of the business – everyone wins here.  Not only some.

Then at the other end of the scale, imagine you are a work at home mum, and you are working your butt off to build your business.  The only thing is, you don’t really want to be too open about it because what if someone copies your idea? So you do what you can to let your customers know about it, but you are still reluctant to talk about your biz with peers, industry experts, other mums because you are scared of what might happen.  Imagine the collaborative approach of reaching out to like minded people, complimentary services and products, even people who offer the same product or service as you.  In this scenario you will have valuable discussions that enhance your business, you will build meaningful relationships and you will be closer to your dream much faster than if you continue to try and slog it out on your own.

It doesn’t have to be like that.  The world is full of good people who genuinely want to help you.  And there are many people out there who you could also help on their business journey.  And you will even make some great friends along the way.

That’s has to be the better option doesn’t it?

What strategic relationships can you start to foster out there in your working world? I would love to hear about them – let me know.

Thanks for reading lovelies.

Kate xo