Be what’s unique about your brand

No one else can be you.

I think this is one of the best things about being in business, especially small business – you, the person, are so important and relevant when you are thinking about what’s unique about your business.

Defining something truly unique and special about your business is not always easy; but when you are the designer, the marketer, the architect, the health coach – you are a big part of this uniqueness.  Your style, your personality, your language, your body, your attitude, your gift, your looks, your love, your passion – the list is almost endless!

So, if you are having trouble defining something seriously special about your brand, you should take a good look at yourself too, and talk about what’s unique right there.

Because after all, they broke the mould when they made you didn’t they?