No one else can be you. I think this is one of the best things about being in business, especially small business – you, the person, are so important and relevant when you are thinking about what’s unique about your business. Defining something truly unique…
Stop. Collaborate. And listen.
Source: Uploaded by user via Clémentine on Pinterest Wherever you are in life think about how you can collaborate with someone to achieve greater things than you would otherwise be able to achieve on your own. Lets talk about marketing specifically to show you…
Sticks and stones may break my bones…
…but names will never hurt me. Really? I think words are far more powerful than this. Have you ever been hurt by words? Stung by words? Motivated by words? Inspired by words? Moved by words? Loved by words? I have, and I’m happy about it….
Critical Success Factors – what the?
Why do marketing people insist on coming up with these terms and acronym?! Seriously is it really necessary? First the SWOT and now the CSFs… Critical Success Factors sounds like a medical treatment plan – things cant be that serious surely 🙂 In fact CSFs,…
Are you listening?
Not just to me bang on about marketing & business! I mean are you actively listening? With all the energy it takes to give the person talking your utmost attention? Acknowledging that you have heard what they are saying in some way that makes them…
Why it’s so important to have a vision for your business
With a marketing background my default position when thinking about business is to understand what the vision is. Where do you want to be in 3-5 years time? What is your why? Where is your journey going to take you? I’m not talking about your…
Happy New Year! Marketing off to a flying start for 2013?
You spent the last couple of months of 2012 focusing on your business and marketing planning. You had it all sorted before you wrapped things up on Christmas Eve, and then went and spent a couple of weeks in the summer sun, or the winter…
What is my why?
I’ve been inspired by someone I think is awesome, also named Kate*, to write something here that is a bit more personal. I think it’s a good thing to share with you something about me that is still very relevant to my business, so here goes!…
How do I stop discounting?
How do I stop discounting? How can I compete on something other than price? I’d be a very wealthy person if I could give you the answer to this in the current retail climate! But i have been asked this question a bit lately and…
Customer touchpoints – what on earth are they?
This is actually a bit of a favourite topic of mine. I think many businesses don’t really understand a how often their brand touches a customer, and how critical it is that their brand is represented consistently every time. So what on earth are customer…
