I love marketing. Seriously! I love being a smart thinker, being strategic, being thoughtful, and working with creative people. So many things I don’t know where to start. Of all the aspects of a business, marketing is the most all encompassing piece of the puzzle….
Fear & loathing?
Well, let’s face it, Melbourne isn’t exactly Las Vegas so I’m not really fear & loathing! Fear and daring is more where I am at right now. It is such a funny little beast, fear, isn’t it? I was recently struck with a reminder of…
How to have the most impactful brand possible
The absolute most important factor that will ensure you have the biggest and best possible impact when you are marketing your brand is CONSISTENCY. And this means consistency throughout the whole CUSTOMER EXPERIENCE. So every interaction your ideal customer has with your brand reinforces your…
What’s the point of having a marketing plan if it’s always changing?
What does dynamic mean mummy? Well, it means changing and moving. For a 5 year old I felt like this was a descriptive enough answer that would give her the context she needed for the word. Afterwards I couldn’t help thinking about what a great…
Why I’m passionate about marketing (and life)
I am a dreamer, there is no denying it. I think that is one of the reasons I love marketing because I can see a vision for the future, in business and in life. When it comes to marketing this is one of the most…
In business & life – who are your cheerleaders?
I’m doing Michelle Bridges 12WBT right now and loving it, right now, she is my cheerleader. My mum has been my biggest cheerleader in my life – always cheering me on and telling me I CAN do it. And now I am the biggest cheerleader…
Customer Relationships, Customer Loyalty, and your big advantage
When it comes to customer loyalty being a small business gives you a BIG advantage. Being an entrepreneur or a small business owner gives you a huge advantage when it comes to one on one communication with your customers. What I mean by this is actual…
Does my business fit with my life?
Does my business fit with my life? Does my marketing reflect whats important to me personally? Am I living my life or someone elses life? Is there a contradiction in what I am doing? Does it jar with me in some way? Do I long…
Mindful Marketing & Soulprenuers
At the moment I am doing Mindful in May and loving it (you can read all about it here). I have been pretty good so far with my daily meditations and certainly reestablishing my connection to meditation and all its awesome benefits. And last week…
Marketing is Positive
Or at least it should be. Is your marketing, business, or brand, coming from the right place? Or are you just flogging off some crap you can’t get rid of to people who really don’t need it? I wonder what the retail landscape in Australia…
