Marketing is simple. The reason I say this is not only because it is true but also because I don’t want you to feel overwhelmed by what marketing is. I know if you don’t know anything about marketing you might think well, yep, that’s easy…
My philosophy on marketing
Marketing is honest, truthful, authentic and genuine. Otherwise it is not worth your time and effort. A marketing driven business places the customer at the centre of all that they do; they understand their customer, their person, they exist because of that person. When you…
Defining your target market is not about excluding people
Marketers are big on target market definitions, customer avatars, segmentation targeting – whatever you want to call it. What I find when working with people trying to define the target market for their business, is that they are so often worried about excluding customers if…
